Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how Merchants Fish and Chips ("we," "us," "our," or "Company") collects, uses, discloses, and otherwise processes personal data on our website merchantsfishandchips.co.uk (the "Site"). We are committed to protecting your privacy and ensuring you have a positive experience on our Site.

Information We Collect

We collect personal data in various ways, including:

How We Use Information

We use the personal data we collect for the following purposes:

Cookie Policy

Our Site uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device. We use the following types of cookies:

Cookie Opt-Out: You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect Site functionality. For more information, visit aboutcookies.org.

Third-Party Links

Our Site contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, data handling, or content of these external websites. We strongly recommend reviewing the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.

Third-party operators operate independently and may collect, use, and disclose your data according to their own privacy policies. The Company assumes no liability for third-party data practices.

Your Rights

UK and EU Residents (GDPR): Under the General Data Protection Regulation (GDPR), you have the right to:

US Residents (CCPA and State Privacy Laws): If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know, delete, and opt-out of the sale or sharing of personal information.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. Typically, we retain:

You may request deletion of your data at any time, subject to legal retention obligations.

Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

Email: [email protected]
Website: merchantsfishandchips.co.uk

We will respond to your request within 30 days or as required by applicable law. If you are an EU or UK resident and believe we have not addressed your concerns adequately, you may lodge a complaint with your relevant data protection authority.


This Privacy Policy is subject to change without notice. We recommend reviewing this page periodically for updates. Your continued use of our Site constitutes acceptance of our Privacy Policy.